Smoke for Mac has been used to create corporate videos for companies from Oakley to Land Rover; commercials for high-profile brands, including Adidas, ESPN, Volkswagen and Subway; and for unique multiscreen projects on display at the U. We are seeing new users, from independent professionals to established ad agencies, purchasing Smoke and adding high-end graphics and 3D visual effects to their capabilities. A recent report published by Pfeiffer Consulting concluded that Smoke provides a significant productivity boost over a multiproduct workflow in typical finishing workflows. According to the report, Smoke is 35 percent more efficient at editing and finishing operations than multiproduct workflows. Smoke has become our secret sauce. Recent customers who have adopted Smoke for Mac to differentiate themselves from the competition include an in-house corporate video team Oakley , an audio mixing house Boogie Studios , a traditional photography studio Voda Studios , as well as boutique postproduction facilities in the United States Glyph Corp.
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Back in the day, we had standard definition TV and film. You had Digi Beta and film cans. Now, thanks to the digital revolution, started with MiniDV cameras hooked up via FireWire to your Mac and edited in Final Cut Pro, the world of production and post has changed forever. Now there is a tidal wave of HD and beyond, digital cameras with more formats than I have fingers. Can you do it? For the first time in its storied history, Smoke is available as a software-only product on the Mac. In the past, Autodesk only sold Smoke as a turnkey Linux-based system that only large facilities could afford and that required a specialized engineering staff to install and maintain. When Snow Leopard was released, there was finally the bit operating system that Smoke requires for maximum performance. This integrated toolset stops the round-tripping from app to app, which can lead to serious color management issues. In the release, Smoke has gained a comprehensive stereoscopic toolset.