The export medium was Propellerhead's own REX format. ReCycle was launched in conjunction with Steinberg , who marketed it as a companion to Cubase, as it brought a simple way of gaining control over tempo and timing of audio loops.
It was hailed as an affordable alternative to buying old, unreliable hardware devices. Roland Corporation requested that an acknowledgment be added to the ReBirth packaging and splash screen; the unofficial endorsement became a marketing boost for Propellerhead, and they have retained a close relationship with Roland ever since.
Released in , it provided a virtual audio and synchronization connection between Cubase and ReBirth. In January the protocol was opened for general use by third parties without any license fee,  to allow communication between different sequencers.
Propellerhead soon focused their attention on their new product, the award winning  Reason , released in Reason was an entire studio emulation complete with virtual cables and representations of a subtractive synthesizer, sampler and drum machine, alongside a REX file loop player, a pattern step sequencer and a multitude of effects units. Making Reason's appeal even greater was the ability to create as many of each device as a computer could handle and a simple sequencer for notes and device automation.
Additionally, Reason could run on average spec computers and was extremely competitively priced. Record emulates a recording studio, with a mixing desk, a rack of virtual instruments and effects, and an audio sequencer similar to traditional MIDI sequencing. It is also made to work alongside Reason; if Record is installed on a computer with Reason on it, the modules from Reason will be usable inside of Record. This allowed Propellerhead to discontinue Record and create two different versions of Reason.
This technology was announced to appear alongside Reason 6. Rack Extensions will be sold in an app store similar in a fashion in which Apple Inc. Hosted by Propellerhead Software, developers are free to use their own DSP and existing code to develop instruments and effects for use in Reason.
When purchased, the Rack Extensions appear in Reason as a native Reason instrument or effect module and are privy to all of the features that Reason offers in its native instruments and effect devices. The company is not related to the British big beat musical ensemble Propellerheads. On August 26, , Propellerhead announced they would change their name to Reason Studios to have a name more closely tied to their core product: Use of the Internet[ edit ] From early on, Propellerhead used the Internet as both a marketing tool and as a method of ensuring they could communicate with their user base.
An alpha version of ReBirth was made available for free download on the Propellerhead website in December , and the company even searched the internet for active users of the TB and sent them invitation emails to try the new software.
In November , the forums were shut down indefinitely due to security concerns with the forum software. On 17 December they were resurrected with 4 new forum categories:
You are eligible for an educational discount of Reason 6 if you are: A student currently enrolled in full-time educational studies, ranging from primary school up to advanced degree programs. A student in a part-time program that consists of 20 hours or more study time per week, or one that runs for 12 months or more. The area of studies is irrelevant. Enrolled in a dedicated Propellerhead Reason course. We're not talking about weekend seminars here!