There also are other subscription plans. For those who don't want the entire suite, Adobe offers subscriptions to individual programs. The shift to subscription pricing has been gradually spreading across the computing industry as the Internet has simplified software distribution. Early pioneers such as Red Hat argued that customers are better off with a steady stream of payments that gets them a steady stream of updates. Now subscription pricing is spreading to software such as Google Apps, Evernote, and Dropbox that are inextricably linked with online services.
The shift is aided by pay-as-you-go infrastructure such as Amazon Web Services that lets companies use and pay for only as much computing power as they need. Some people just do not like subscription pricing, and they'll have to make do with CS6, which Adobe will continue to sell, or with rival products. But those who've carped about the Creative Cloud are a minority, Morris said.
With customers making steady payments, software makers can release steady improvements as they're ready rather than holding them back until ready to release a major paid update. After all, the software makers want their customers to renew their subscriptions. Adobe offers all its software products through the Creative Cloud subscription program. Adobe The CC app overhaul that Adobe announced Monday will arrive in customers' hands in coming weeks, but after that, customers should stop expecting massive, across-the-board updates, Morris said.
Features will arrive when they're done for the most part, though Adobe might synchronize some updates across related packages like After Effects and Premiere Pro or align some release schedules for events like Adobe Max. With the CC model, though, they get access to all the software.
That means customers can try new software. It's high," Morris said. And Adobe measurements show they're using the new apps, too, he added. Buying perpetual licenses for Adobe software has never been cheap, but customers knew they'd be able to use it without any unwelcome price-hike surprises. Morris, though, assures customers they need not fear Creative Cloud price hikes. If we did that, we would completely lose everyone's trust and fail in what we're doing.
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