Frankly I think that a serious, or even regular, Camtasia user would be out of their mind to go for that sort of price given the relatively low cost of the perpetual licence, but Techsmith did have its reasons even though they're reasons that I don't really buy. Specifically in a Steam post titled "Why we're here" they state: Camtasia has been released to Steam in a subscription model for a number of reasons, though our primary reason was to provide you with an alternative pricing model.
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